Don't Open PowerPoint!

It's tempting to go running straight into the creation of the slides. My advice is to let your brain think first; who am I presenting to? What do I want to achieve with this presentation? And what is the basic storyline I want to follow?

Take a few minutes to write down - who is the audience and what's on their mind? And what's my objective - what action do I want them to take after the presentation? If you get these things right, you'll find it so much easier to have a good story. These few minutes of time investment will speed up the process of building your story.

Here's a short video about how to assess the audience.

And here's another about being clear about your objective.