3. Who is your Audience? And what if it's a mixed audience?

Who is your audience?

It's not about the story you want to tell - it's about the story that will get the audience to believe in you! Whether you're pitching to an investor, pitch competition jury member, customer or board member, you need them to take action.

What are they interested in? And how can you connect your story with the interests of your audience?

Find out more in the video!


What if your audience is a mix of different types of people, with different interests?

This is the most common question I get about audiences. Here's how I suggest to deal with it.

Find out more in the video!


Exercise: Brainstorm your audience.

In this video, I'll help you go through the steps to assess what your audience are looking for, so that you can choose the right parts of your story to resonate with that audience.

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